Vowel team

The "ow" sound — /aʊ/

As in cow. Tap play to hear the sound, see the mouth shape, and hear 15 example words.

cow — keyword picture for the ow sound
Mouth shape guide — grapheme “ow”, phoneme /aʊ/, as in “cow”

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Grapheme — the letters

ow

What a child sees written down and writes by hand.

Phoneme — the sound

/aʊ/

What a child hears and says out loud — written in IPA, the standard notation for sounds (not letter names).

Mouth shape

Start wide, close to 'oo'

Gesture

Pretend to prick finger saying ow-ow-ow

Words to read now

Every letter in these has been taught by this point in the teaching order, so your child can sound them out.

  • cow
  • now
  • how
  • town
  • down
  • brown
  • crown
  • gown
  • owl
  • growl
  • prowl
  • howl
  • frown
  • clown
  • crowd

Teach the “ow” sound: free printables

Two free PDFs made for this sound. Print them, or use the full lesson online with audio and games.

▶ Start the full “ow” lesson (audio + games) →

How to teach the “ow” sound

  1. Hear it first. Tap Play three times. Have your child watch your mouth while you copy the sound — no letter name yet, just the pure phoneme /aʊ/.
  2. Do the gesture. Pretend to prick finger saying ow-ow-ow— kids remember sounds 2× faster when there’s a physical action attached.
  3. Find it in words. Say a few example words aloud slowly, stretching the /aʊ/ sound: “c–o–w”.
  4. Spot it around the house. “Can you find something that starts with /aʊ/?” Aim for 3 wins in a row before stopping.

Related sounds in this unit

Turn this into a dated schedule

Pick a start date and a pace, and get all 44 sounds laid out as dated sessions — free to preview, downloadable as a calendar.

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  • 92 step-by-step lessons, SATPIN first
  • Big flashcards to show your child
  • Games, checkpoints and progress for every sound

For little ones (2–6) there’s also our sound-play game on iPhone & iPad and Android.